Showing and Telling Your Story

Showing and Telling Your Story

What is that saying? A picture is worth a thousand words? I write copy for websites – landing page copy optimized for a strong search engine indexing; product page descriptions; blog posts; case histories; white papers; marketing emails; and, more. In essence, I...
Google Ranks Are Not Permanent

Google Ranks Are Not Permanent

I just finished writing copy for one of my clients on the subject of search engine rank position and the traffic that flows to a website as a result of a high rank on SERPs (search engine results pages). I cautioned my client never to stand on one’s laurels,...